Tips on storytelling in non-profit marketing
It is well known that storytelling is an extremely valuable tool in marketing. It is one of the most effective ways to get a message or information across in an interesting and engaging way. And it can be used in a multitude of ways, whether you are telling stories...
5 easy ways to improve your nonprofit websites SEO
What is SEO? SEO, or search engine optimisation, is a way of adapting your website to ensure that the highest possible amount of people come across your website. The better your SEO, the higher it will show and rank higher on search engines when people search for...
Considerations when designing a third sector website
Having a well-designed website is of vital importance for any non-profit, as it is the primary means for people to find out about your organisation. Whether they want to learn about what you do, your services, values or how they can get involved, your website will be...
How to appeal to donors using the story of the individual
Scientific studies have shown that people are more inclined to be more generous towards someone if the person is an identified individual, as opposed to a statistical life or someone who is at the same risk but with no name, face or story. It shows that people are...