As a provider of digital marketing services for charity and social enterprises, AFG is always looking for ways to help our clients improve their search engine optimisation (SEO). In 2023, there are several steps that organisations can take to boost their SEO, including adapting to the change to Google Analytics GA4.
Use relevant and targeted keywords: Keywords are the words and phrases that people use to search for information online. By using relevant and targeted keywords in your websites content and meta tags, you can help improve your ranking in search engine results.
Optimise your website for mobile: With the majority of internet users accessing the web from their phones, it’s crucial that your website is optimised for mobiles. This includes making sure that your website loads quick, has a responsive design, and is easy to navigate on a small screen.
Use header tags: Header tags (H1, H2, etc.) help to organise and structure your websites content, and they can also be used to highlight important information. Using header tags in the right way can help improve your SEO.
Include internal and external links: Internal links (links to other pages on your website) and external links (links to other websites) can help improve the authority and credibility of your website. Just be sure to only include links to high-quality websites.
Use alt text for images: Alt text is a short description of an image that is displayed when the image cannot be seen. In addition to improving accessibility, alt text can also help improve your SEO by providing additional context for search engines.
Adapt to Google Analytics GA4: Google Analytics GA4 is the latest version of Google’s popular analytics tool. It includes a number of new features and changes, including the ability to track users across devices and the integration of machine learning. By adapting to GA4, you can gain a deeper understanding of your website’s performance and improve your SEO.
Why you should switch to GA4 sooner than later:
You get access to all of the new features and capabilities and you will be able to take advantage of much improved machine learning and predictive AI. Google will discontinue Universal Analytics (UA) in July 2023, so you’ll have to upgrade anyway.
Since UA will stop collecting new sessions soon, moving your tracking now means you’ll have at least some historical data.
By following these tips, charities and social enterprises can improve their SEO in 2023 and increase their visibility and reach online. At Agency For Good, we are dedicated to helping our clients succeed through data-driven, strategic digital marketing solutions.