WHAT IS TONE Tone is the way in which you use language to convey the specific personality and overall vibe of your organisation. For example, depending on your non-profit, your tone may be formal or...

Gaining the trust of supporters is extremely important for charities, being organisations which cannot run without the support and donations of the public. This trust can also be especially...

Messaging, and the way in which you communicate to your audience, is extremely important.It is essential that you communicate the right messages to your target audience. If you are able to...

The issue of racism within society is something which has come to the forefront of public discourse in recent weeks. Many different industries have been discussing ways to create positive change and...

It is well known that storytelling is an extremely valuable tool in marketing. It is one of the most effective ways to get a message or information across in an interesting and engaging way. And it...

What is SEO? SEO, or search engine optimisation, is a way of adapting your website to ensure that the highest possible amount of people come across your website. The better your SEO, the higher it...

Having a well-designed website is of vital importance for any non-profit, as it is the primary means for people to find out about your organisation. Whether they want to learn about what you do,...

Scientific studies have shown that people are more inclined to be more generous towards someone if the person is an identified individual, as opposed to a statistical life or someone who is at the...

CONTENT Twitter is unique in that posts are limited to 280 characters and this allows for content which is concise and impactful. Twitter also has a high volume of content, with 500 million tweets...

Instagram is the second most logged-in social media site for daily use and is therefore essential in order to reach a lot of people. It is also very versatile and can be used for many different...

Facebook is the most widely used social media platform in the world and is therefore an essential for any type of nonprofit organisation who wants to reach a wide audience. Whether your cause is...

Social media is one of the best ways to advertise any organisation or campaign in the modern world and investing time into your online presence is a must for any nonprofit seeking to have their...

SWOT Analysis – Strengths, Weaknesses, Opportunities, Threats A SWOT analysis useful for assessing both the internal factors (strengths and weaknesses) and external influences (opportunities and...

PEST Analysis – Political, Economic, Social and Technological forces PEST analysis focuses on only external factors which may affect your organisation, and although there may be some overlap with...

Competitor and market research are tasks which are often overlooked when charities are being set up, but it is an essential process for anyone who wants to build a successful brand and marketing...