As a provider of website design and development services for charity, AFG knows the importance of conducting user research when creating a new charity website. User research involves gathering information about the target audience for a website, so that the website can be designed and developed to meet their needs.
Here are some tips for conducting user research for a new charity website:
Define your target audience: Identify who your target audience is, including demographic information, what their needs and goals are and what their pain points are.
Conduct Surveys: Use online surveys to gather feedback on the current website, what the users like and dislike, what they need, and what they expect from the new website. Surveys can be done online and in person.
Conduct Interviews: Conduct interviews with a representative sample of your target audience to gather more in-depth feedback on the current website, their needs and what they would like to see in the new website.
Analyse User data: Analyse the data collected from surveys and interviews to identify patterns and common themes. This information can be used to inform the design and dev of the new website.
Test the new website: Run usability testing on the new website with a representative sample of your target audience to gather feedback on its effectiveness in meeting their needs. This feedback can be used to make any necessary adjustments to the website before it’s launched.
By conducting user research, charities can gain valuable insights into their target audience’s needs and preferences, which can help inform the design and development of a new website that is tailored to meet those needs. At Agency For Good, we understand the importance of user research in creating effective and user-friendly websites, and we are committed to working closely with our clients to conduct user research and create websites that meet the needs of their target audience.