As a provider of web design and dev services for UK charities, Agency For Good has seen firsthand what makes a great charity website. Here are our top 10 points to consider when designing and developing your charity’s website:
Clearly define your audience: It’s important to understand who you are trying to reach with your website and tailor the content and design to meet needs and interests.
Keep it simple: A cluttered or busy website can be overwhelming and distracting for visitors. Use white space and clear headings to guide users through the content.
Make it easy to navigate: A well-organised and intuitive nav system will help visitors find what they are looking for and explore your website more fully.
Use compelling visuals: Strong imagery and video can help tell your charity’s story and engage visitors emotionally.
Prioritise mobile-friendliness: With the majority of internet users accessing the web from their mobiles, it’s crucial that your website is optimised for mobile devices.
Include calls to action: Make it easy for visitors to take action, whether it’s donating, volunteering, or signing up for your newsletter.
Show impact: Visitors want to know how their support is making a difference. Be sure to highlight the impact of your charity’s work through stories and statistics.
Keep it up to date: Regularly updating your website with fresh content will keep visitors engaged and coming back for more.
Make it secure: Trust is important for charities, and a secure website is crucial for building trust with visitors. Use SSL encryption as a minimum to protect sensitive data.
Consider SEO: Optimising your website for search engines can help more people discover your charity and learn about the important work you do.
By following these best practices, you can create a great charity website that effectively communicates your mission and engages your audience. At Agency For Good, we are committed to helping our clients create websites that make a positive impact and inspire change.