What makes a great charity website

Website Plan

About - What makes a great charity website

As a provider of web design and dev services for UK charities, Agency For Good has seen firsthand what makes a great charity website. Here are our top 10 points to consider when designing and developing your charity’s website:

Clearly define your audience: It’s important to understand who you are trying to reach with your website and tailor the content and design to meet needs and interests.

Keep it simple: A cluttered or busy website can be overwhelming and distracting for visitors. Use white space and clear headings to guide users through the content.

Make it easy to navigate: A well-organised and intuitive nav system will help visitors find what they are looking for and explore your website more fully.

Use compelling visuals: Strong imagery and video can help tell your charity’s story and engage visitors emotionally.

Prioritise mobile-friendliness: With the majority of internet users accessing the web from their mobiles, it’s crucial that your website is optimised for mobile devices.

Include calls to action: Make it easy for visitors to take action, whether it’s donating, volunteering, or signing up for your newsletter.

Show impact: Visitors want to know how their support is making a difference. Be sure to highlight the impact of your charity’s work through stories and statistics.

Keep it up to date: Regularly updating your website with fresh content will keep visitors engaged and coming back for more.

Make it secure: Trust is important for charities, and a secure website is crucial for building trust with visitors. Use SSL encryption as a minimum to protect sensitive data.

Consider SEO: Optimising your website for search engines can help more people discover your charity and learn about the important work you do.

By following these best practices, you can create a great charity website that effectively communicates your mission and engages your audience. At Agency For Good, we are committed to helping our clients create websites that make a positive impact and inspire change.

If you are looking for help with Charity Web Design or Social Enterprise Web Design or any questions about the above content please feel free to get in touch.

Skip to content