Why Us?
We believe Agency For Good can significantly increase positive social and environmental impact in the UK.
Agency For Good is an ethical marketing agency dedicated to supporting charities, social enterprises, and social purpose organisations. We exist to help those making a difference in society by providing affordable, high-quality marketing, web, and creative services tailored specifically for the third sector. Since our launch in 2019, we have returned over £250,000 to the charity sector through our free programmes, grants, and moral pricing approach. Unlike traditional agencies, we are purpose-driven, reinvesting our profits to provide free consultancy and support for smaller organisations that may not otherwise have access to professional marketing services.
We are committed to increasing positive social and environmental impact across the UK by empowering third-sector organisations to thrive. Through expert marketing guidance, strategic digital solutions, and creative campaigns, we help charities and social enterprises generate and save more income—funds that can be redirected toward their essential services and community impact. With a deep understanding of the sector, we have helped deliver over 150 websites, countless marketing campaigns, and digital strategies that drive real results.
At Agency For Good, we recognise that marketing and fundraising in the charity sector come with unique challenges. Not only do organisations need to generate income, but they also have social missions to promote and sustain. We simplify this process, offering clarity, focus, and tailored solutions that consider the time and budget constraints many charities face. Our team brings sector-specific expertise, ensuring our strategies align with each organisation’s goals and values.
Our commitment goes beyond providing services—we are passionate about creating meaningful change. We believe that access to quality marketing should not be a privilege, but a resource available to all social purpose organisations, regardless of their size or budget. That’s why we offer marketing awards to help smaller charities and social enterprises build sustainability and achieve their long-term goals. Whether you’re just starting out or looking to scale, we’re here to support your journey with expert knowledge, ethical practices, and a genuine desire to help you succeed.
Agency For Good was founded on the belief that marketing and digital expertise should be used as a force for good. We don’t see potential profit margins—we see potential social and environmental impact. By working with us, you are not just accessing high-quality marketing services—you are also contributing to a wider movement that helps charities and social enterprises create lasting, positive change in their communities.
Value of services donated
Number of organisations helped
Our Good People
Rich Sutcliffe
Founder
Rich worked in marketing sales and operations in a digital environment for 10 years and he is now using these skills to support those wanting to do good.
He has mentored chief executives of charities, run his own CIC and helped run The Global Changemakers, Leeds Digital Drinks and sat on boards of other social purpose ventures.
He has a passion to support organisations doing good to become sustainable through great use of digital and marketing.
Sam
Web Development Director
Sam started his career in IT supporting over 2000 UK Primary School’s and their IT solutions before moving on to work for some of the UK’s biggest holiday brands.
In 2011 he started his own web design agency and has been successfully designing websites for businesses both in the UK and Internationally ever since which include non profits and community groups.
He is also a keen photographer and a Civil Aviation Authority certified Drone Pilot and has another business providing Aerial Photos and Video to clients in the Yorkshire Dales.
Viky
Operations Director
Viky Sutcliffe joined us in November 2020 and has worked for organisations including Unltd The Foundation for Social Entrepreneurs, Get Out More CIC, Keighley Big Local, Bradford Environmental Action Trust and other charities in the Yorkshire region as well.
Viky brings a wealth of experience in social media, email marketing and supports our charities with their daily operational and marketing tasks.
Sven
Design
Sven is an illustrator and designer based in Baildon, West Yorkshire. “I love illustrations that absorb the viewer and provide something new every time they are looked at. Art should be a shared experience, available and accessible to everyone.”
Sven has previously worked on commercial illustrations for companies such as the National Media Museum, NHS England, the Science Museum, TUI/Thomson Cruises, the RSPB and the V & A.
Matt
Design
Matt has eleven years working in the design industry in both agency, and in-house roles. He has a vast range of experience working on print and digital design both nationally and globally. His enthusiasm for his job stems from a genuine love for art and design. He has recently embarked on his independent creative career.
Sam
SEO / PPC
Multi-award-winning and Google-certified digital marketing expert with 10+ years of experience delivering high ROI search campaigns. Her diverse portfolio features over 450 brands for brands such as Argos, Thorntons, Accor Hotels, Victoria’s Secret, Eastpak, Manfrotto & Emirates Airlines. Sam is also a seasoned international public speaker and nonprofit committee member.
Helen
Strategy / Comms
Helen has worked within both global marketing corporations as well as the start-up space, creating and establishing her own social enterprise. Helen therefore knows, intimately, the challenges that entrepreneurs and small business owners face, and with this develops smart and cost-effective content marketing and branding solutions to support you.
Lucy
Comms / Copywriting
Lucy has worked as a senior copywriter, content editor, and strategist for 13 years. Her drive for positive change keeps her working with incredible creative agencies, NGOs and inspiring businesses, designing new and inventive ways to keep us all feeling something that matters.
Christian
Video Production
An analogue/digital filmmaker & photographer, Christian has worked on campaigns for companies such as Guinness through to Diageo, & his films have shown at festivals throughout Europe. Christian was Artist in Residence at the National Media Museum in 2015.
What we can help with
Brand Design
Creating visually compelling consistency is key for your audience to connect and remember you.
Website Development
We build websites that give you control and sustainability. We design with your customers in mind for the best experience.
SEO
SEO helps your customers find you. We give you usable tools to make the most of this valuable channel.
Copywriting
Never underestimate the power of using the right words to convey your message to your audience.
Video Production
Video is a key way to convey your important messages and connect emotionally to your audiences.
Social Media
Key to any marketing strategy is social media, we can help you manage this or give you tools to do this yourselves.