Why Us?
We are building a fairer, greener UK where purpose-driven organisations have unlimited potential to protect our planet and support our communities.
Agency For Good is an ethical marketing agency dedicated to supporting charities, social enterprises, and social purpose organisations. We exist to help those making a difference in society by providing affordable, high-quality marketing, web, and creative services tailored specifically for the third sector. Since our launch in 2019, we have returned over £250,000 to the charity sector through our free programmes, grants, and moral pricing approach. Unlike traditional agencies, we are purpose-driven, reinvesting our profits to provide free consultancy and support for smaller organisations that may not otherwise have access to professional marketing services.
We are committed to increasing positive social and environmental impact across the UK by empowering third-sector organisations to thrive. Through expert marketing guidance, strategic digital solutions, and creative campaigns, we help charities and social enterprises generate and save more income—funds that can be redirected toward their essential services and community impact. With a deep understanding of the sector, we have helped deliver over 150 websites, countless marketing campaigns, and digital strategies that drive real results.
At Agency For Good, we recognise that marketing and fundraising in the charity sector come with unique challenges. Not only do organisations need to generate income, but they also have social missions to promote and sustain. We simplify this process, offering clarity, focus, and tailored solutions that consider the time and budget constraints many charities face. Our team brings sector-specific expertise, ensuring our strategies align with each organisation’s goals and values.
Our commitment goes beyond providing services—we are passionate about creating meaningful change. We believe that access to quality marketing should not be a privilege, but a resource available to all social purpose organisations, regardless of their size or budget. That’s why we offer marketing awards to help smaller charities and social enterprises build sustainability and achieve their long-term goals. Whether you're just starting out or looking to scale, we’re here to support your journey with expert knowledge, ethical practices, and a genuine desire to help you succeed.
Agency For Good was founded on the belief that marketing and digital expertise should be used as a force for good. We don’t see potential profit margins—we see potential social and environmental impact. By working with us, you are not just accessing high-quality marketing services—you are also contributing to a wider movement that helps charities and social enterprises create lasting, positive change in their communities.
Value of services donated
Number of organisations helped
Rich Sutcliffe
Founder & Digital Strategist
Rich is the driving force behind Agency for Good. With over 14 years of experience in digital marketing and operations, he specializes in creating robust marketing strategies, driving community engagement, and delivering highly accessible digital communications for the third sector.
As a qualified UX (User Experience) designer, Rich’s entire ethos is built on using intuitive, ethical design to create positive social impact. He doesn't just build websites; he builds sustainable digital futures for organisations doing good. His deep understanding of the nonprofit landscape comes from firsthand experience, having run his own CIC, mentored charity Chief Executives, and sat on the boards of multiple social purpose ventures including The Global Changemakers and Leeds Digital Drinks.
Core Expertise: Third-Sector Digital Strategy, UX Design, Charity Leadership Mentoring.
Sam Britton
Web Development Director
Sam is the technical architect behind Agency for Good’s bespoke website builds. Having successfully designed, built, and managed hundreds of website projects since founding his first agency in 2011, Sam ensures every charity and nonprofit we partner with receives a fast, secure, and accessible digital platform.
Sam’s technical foundation began in IT, where he supported the infrastructure of over 2,000 UK Primary Schools and major national brands. Today, he translates that enterprise-level expertise into building empowering, open-source websites for community groups and NGOs worldwide. Sam serves as the dedicated technical lead throughout the entire development process and remains the primary point of contact for ongoing, reliable support.
Core Expertise: Bespoke Web Development, Technical Architecture, Ongoing IT & Web Support.
Viky Sutcliffe
Operations Director & Lead at Admin For Good
Viky is the operational backbone of Agency for Good, leading our 'Admin For Good' services. Bringing over 20 years of hands-on experience in the cultural, environmental, and community development sectors, she is deeply passionate about providing essential operational, administrative, and marketing support to third-sector organisations.
Since joining the team in November 2020, Viky has leveraged her vast sector knowledge to help charities streamline their daily tasks. Her impressive portfolio of past and current collaborations includes prominent organisations such as UnLtd (The Foundation for Social Entrepreneurs), the National Media Museum, Get Out More CIC, Keighley Big Local, and Third Sector Leaders Kirklees.
Whether she is executing targeted email marketing campaigns, managing website content, or providing meticulous event support, Viky ensures our clients have the operational freedom to focus on their core social missions.
Core Expertise: Third-Sector Operations, Email & Social Media Marketing, Charity Administration.
Sven
Design
Sven is an illustrator and designer based in Baildon, West Yorkshire. “I love illustrations that absorb the viewer and provide something new every time they are looked at. Art should be a shared experience, available and accessible to everyone.”
Sven has previously worked on commercial illustrations for companies such as the National Media Museum, NHS England, the Science Museum, TUI/Thomson Cruises, the RSPB and the V & A.
Matt
Design
Matt has eleven years working in the design industry in both agency, and in-house roles. He has a vast range of experience working on print and digital design both nationally and globally. His enthusiasm for his job stems from a genuine love for art and design. He has recently embarked on his independent creative career.
Sam
SEO / GEO / PPC
Multi-award-winning and Google-certified digital marketing expert with 10+ years of experience delivering high ROI search campaigns. Her diverse portfolio features over 450 brands for brands such as Argos, Thorntons, Accor Hotels, Victoria’s Secret, Eastpak, Manfrotto & Emirates Airlines. Sam is also a seasoned international public speaker and nonprofit committee member.
What makes Agency for Good different from other agencies?
We are a genuine social organisation, driven by purpose rather than purely profit, directly supporting our communities.
Are you a registered social enterprise?
No, but we reinvest our profits to support positive community impact initiatives through our awards programme and discounted 3rd sector pricing.
What is your pricing philosophy?
We believe in transparent, fair pricing and offer specialised subsidised rates for charities and smaller non-profits. We believe hard earned charitable funds should stay in the charity as much as possible.
Who is Rich Sutcliffe?
Rich is our founder, bringing years of dedicated expertise in UX, ethical digital marketing and accessible web design.
What are your core agency values?
Our core values are transparency, social impact, digital accessibility, and delivering measurable results without compromising on ethics.
Do you outsource your web design work?
No, our core internal team handles all strategy, design, and development to ensure strict quality and ethical standards.
Can we speak to your past clients?
Absolutely! We proudly share case studies and can easily connect you with past clients for references.
Do you work with commercial businesses?
No, we specialise in the charitable and social enterprise sectors and work with all organisations so long as they are purpose-driven and heavily align with our ethical and social values.
How do you give back to the community?
We provide free marketing help to small charities through our awards programme, reinvest our profits, and actively volunteer our time and expertise.