iHope Foundation is a grassroots organisation dedicated to creating fairer futures by supporting communities in need.
Their work centres on delivering essential relief — such as food parcels and clean water — to villages around the world.
iHope approached Agency For Good with a clear mission: to build a stronger visual identity and a user-friendly website that better communicates their purpose. Their existing brand and online presence didn’t reflect the vibrant, community-led ethos that drives their work.
They wanted something hopeful, creative, a little bit quirky — and most importantly, something that would inspire trust and connection with supporters.
We began with a brand workshop to understand their values, personality, and aspirations. From there, we developed a fresh visual identity that includes:
- A new primary logo
- Simple brand guidelines (colours, fonts, photography & videography guidance)
- Brand elements for social media and templates
Once the brand was finalised, we moved on to redesigning the website – ensuring it aligned with their new visual identity and goals. The new site is:
- Fully accessible
- Mobile-optimised
- SEO-ready
- Easy to update and manage
- CAF Donate integrated for seamless giving
What They Said
“Working with Agency For Good was an absolute pleasure. They brought our vision to life with a beautifully designed, responsive and easy to navigate website that perfectly represents our foundation. Their professionalism, attention to detail and commitment to excellence exceeded all expectations. I highly recommend them to anyone looking for a website with meaning!” – Omar Haque, Hope Foundation Founder