How we help with Charity Marketing Strategy

Marketing Coaching

We work with you to mix our knowledge of marketing with your knowledge of your organisation. We guide you through the process teaching you as you go so you don’t have to rely on us.

Creative Ideas

We come up with creative and new ways of marketing to your specific set of customers and stakeholders. We also work with those who have either little time, money or neither. This gives us an edge in innovative ways of marketing.


Realistic Plans

We only suggest ideas that can be achieved within your budgets or that could be done with resources you have access to. We keep everything on your level to make sure things can be implemented easily and more importantly create greater impact for you.

Why would you need a charity marketing strategy?


You don’t know where to start and you need some specialist advice

You “do lots” of marketing but don’t know what is working

You need some new ideas

You have some specific campaigns or projects that need attention

You want to check what you are doing is right

We provide an initial discovery session completely free so you can meet with us and so we can find out your challenges and advise where best our help will be spent.

Why we care?


We wanted to find a way to use our marketing and digital powers for good, to do something worthwhile, from this Agency For Good was born.

Our sole mission is to help those who need it most to create more impact in their communities and society as a whole.

We don’t see potential pound signs, we see potential social and environmental impact.

Your Charity Marketing Strategy process overview

Using the information gathered across initial stakeholder sessions, our team will write a communications and marketing strategy for use across your organisation.

This document will offer you a clear strategy based on what you want to achieve and how you want to achieve it, including;

Analysis of the current sector landscape & how your charity performs

An in-depth picture of all of your stakeholders: service users, funders, donors, volunteers and how best to communicate with them.

Mapping out and exploring all the platform and content options for each stakeholder group

Measuring success, targets, evaluations and reviews

Recommended next steps to implement the Strategy


Agency for Good are different as you know they genuinely care about supporting you to make your social enterprise a success. They also leave you with a practical plan in place to improve your marketing and the tools to continue building that. We have already improved our marketing strategy and website traffic, so thank you very much - would definitely recommend.
Fall Into Place Theatre

We’re so grateful to Agency For Good. Working with Rich has been such a weight off our shoulders knowing we’re in the hands of someone experienced, capable, positive and above all thoughtful! He’s committed to helping our cause - with absolutely no catch - and has created something wonderful that we can share far and wide which will help spread community spirit, creativity and goodwill… Really genuinely so impressed, surprised and happy that someone is using their time and expertise to help a non-profit like us. Thank you

As an NHS charity, we rely on the generosity of the public to fundraise and donate. However, to be offered advice and guidance on digital marketing completely free of charge was very welcome. Rich was generous with his time and his knowledge and expertise was incredibly useful. We would highly recommend him to any company looking for assistance with their digital marketing strategy.

Bradford Hospitals' Charity

Let's create something good together

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