Case Study – Hope Park

About Hope Park

Hope Park is the only flexible workspace provider that reinvests all of its profits to charitable works. 

Based in Bradford Hope Park partners with the national charity Transforming lives for good (TLG) to support struggling children and their families.

Services Provided

Our Team for this project

The Project

We started working with Hope Park and TLG back in August 2019 and we continue to work with them to this day but we built in strategies meaning the Hope Park team could take this forward themselves sustainably.

We started out by refreshing their overarching strategy and communications but employed a method of co-creation to achieve this with the team, meaning the skills and knowledge were transferred.

The tactical plan was then implemented and this included creating some promotional videos and taking updated photography for use in marketing.

This was to support the website redesign we were implementing. As office space is such a competitive industry we built this with a keen eye on SEO and while the website looks great (if we do say so ourselves) it had to be functional both from a search visibility point of view but also operationally. We are pleased to say we have had some great successes from search and the website to help Hope Park not only fill office space but more importantly help more children around the country alongside TLG.

6 Week Social/PR/Email campaign 

‘Making businesses the heroes of the Hope Park story’ 

During 2020 Hope Park wanted to raise its profile and highlight the fantastic work it had been doing in communities.

We worked up a tactical plan to deliver a campaign that focused on Hope Park’s key businesses objectives and sought to keep stakeholders engaged with and informed about the ‘Hope for…’ projects. Our key objective was to engage with stakeholders across a number of digital platforms as well as to secure coverage in local and regional media about Hope Park and the work they do with TLG.

The six-week campaign included social media management: writing, scheduling and posting content in line with key messaging and is strategic, consistent and creative. Alongside this, we planned and executed a short campaign of 4 emails to specific target audiences, which also involved writing short case studies around Hope Park residents. 

A short media campaign included 4 media releases to secure coverage across traditional print, broadcast media and digital channels. This resulted in Hope Park being featured on BBC Radio Leeds. 

A word from Hope Park

Working with Agency for Good has been a real pleasure from the start.  Rich and the team were really interested in our needs.  This does make a refreshing change from being sold something that isn’t tailored to your exact requirements.

As we are a Not for Profit working for a National Charity TLG, it’s really important to us that the values of those we work with align with ours.  Having built an understanding of what we do and why we do it, Rich went above and beyond!  He provided 1 to 1 training sessions for Sales leads, developed Marketing Strategy with the team, Web design and SEO works, Video production, social media training and much more.

Why chose Agency for Good?

Agency for Good are an ethical and socially responsible company who put the needs of their clients above the need to make money for themselves.  From the very start your requirements are listened to and then a plan tailored to your requirements is put forward with no pressure whatsoever!  I have been amazed at the value for money of their service and their willingness to go the extra mile to help us raise our profile in the flexible serviced office market place. 

What results have we seen?

The training that my team received enabled us to recreate our marketing strategy and refresh our company values.  It also gave my marketing lead the confidence to set up new campaigns on social media.  Our new website is performing really well and the investment in SEO has also improved our rankings in Google, this is something we did not have the expertise to do before working with Rich and team.  As a result we are saving money as more new clients are coming to us directly, rather than through brokers who take a fee for making the introduction.  We’re delighted with the results we’re seeing.

Michelle Johnson – Managing Director – Hope Park Workspaces

Tim Morfin – CEO – TLG