The Compassionate Shopping Guide (CSG) was created by Naturewatch Foundation 30 years ago to signpost people to be able to buy cruelty-free beauty and household cleaning products.
When they endorse a brand, they consider any parent company’s activities, too. This makes their endorsement criteria more comprehensive than others, meaning shoppers can be confident their
money isn’t supporting animal testing in any way.
Their more stringent guidelines give the CSG its USP compared to other competitors on the market.
Zero ties to animal testing.
Excellent Accessibility Standards
Optimised for all devices
SEO ready
Built in flexible and dynamic contact / registration forms
Fast loading times
Easy to edit for all team members
An easy sign-up to the e-newsletter function.
A powerful search facility with multiple category options for brands
Provide a facility for users to take action.
Renewal dates for brands with admin notification
Downloadable reports in CSV format
Page templates for consistency
Excellent User Experience / User Journey
Dynamic content i.e. News, Blogs. Social media feeds easily seen