by Jody Tideswell | Apr 22, 2020 | Blog
Instagram is the second most logged-in social media site for daily use and is therefore essential in order to reach a lot of people. It is also very versatile and can be used for many different types of post. DEMOGRAPHICS Although there is a very wide-ranging user...
by Jody Tideswell | Apr 22, 2020 | Blog
Facebook is the most widely used social media platform in the world and is therefore an essential for any type of nonprofit organisation who wants to reach a wide audience. Whether your cause is local or global, virtually everyone has a Facebook account, so it is the...
by Jody Tideswell | Apr 22, 2020 | Blog
Social media is one of the best ways to advertise any organisation or campaign in the modern world and investing time into your online presence is a must for any nonprofit seeking to have their message heard by as many people as possible. With a whole host of...
by Jody Tideswell | Apr 22, 2020 | Blog
SWOT Analysis – Strengths, Weaknesses, Opportunities, Threats A SWOT analysis useful for assessing both the internal factors (strengths and weaknesses) and external influences (opportunities and threats) which may have an impact on your organisation. It is important...
by Jody Tideswell | Apr 22, 2020 | Blog
PEST Analysis – Political, Economic, Social and Technological forces PEST analysis focuses on only external factors which may affect your organisation, and although there may be some overlap with the Opportunities and Threats portion of the SWOT analysis, it can be...
by Jody Tideswell | Apr 22, 2020 | Blog
Competitor and market research are tasks which are often overlooked when charities are being set up, but it is an essential process for anyone who wants to build a successful brand and marketing strategy. WHAT IS IT? It involves looking at the overall trends and...
