As a provider of branding and marketing services for charities and social enterprises in the UK, Agency For Good is often asked about the difference between a logo and a brand. While these terms are often used interchangeably, they actually refer to different things.
A logo is a visual symbol that represent a company or organisation. It is a wordmark, lettermark, emblem, or abstract symbol, and it is used with the organisation’s name. A logo is an important part of a company’s branding, as it helps to create recognition and establish an identity.
A brand, on the other hand, is the overall perception that people have of a company or organisation. It includes the organisations mission, values, personality, and reputation, as well as its visual identity (including its logo). A brand is the sum of all the experiences and interactions that people have with an organisation.
For charity and social enterprises in the UK, an overall brand is important for several reasons. First and foremost, a strong brand helps to communicate the organisation’s mission and message more effectively. It also helps to establish trust and credibility with donors, vols, and other stakeholders. A strong brand sets apart an organisation from its competitors and make it more memorable to its audience.
Ultimately, a strong brand is an essential asset for any charity or social enterprise, as it helps to establish its identity, communicate its values, and inspire support and action. At Agency For Good, we are committed to helping our clients create strong and impactful brands that enable them to achieve their goals and make a difference in the world.