The Compassionate Shopping Guide is produced by the animal welfare charity Naturewatch Foundation. Our Shopping Guide only endorses brands with zero ties to animal testing.
THEN…
We were one of the first organisations in the world to share an ethical shopping guide all about brands that don’t carry out animal testing. For over 30 years, our guide has been trusted by shoppers in search of cruelty-free cosmetics, toiletries and household cleaning products.
…NOW
Today, our mission hasn’t changed. Tragically, animals across the world are still subjected to cruel tests for the sake of new products. It’s as important as ever to work together to ensure that animals aren’t harmed on our behalf.

