FreshWater Watch Rebranding

We held a workshop to gain a brief to start developing the visual brand.

Once this was completed we then designed a few options. One option was chosen which we developed into the final brand.

The outputs included a primary logo as well as a brand guidelines document. This document included how to use the logos, colours guide, new fonts guide, brand elements / patterns and several examples of how to use them, some of which can be seen below.

In addition to this we provided brand assets that would cover templates for social media and elements for use in their own designs.

About FreshWater Watch Rebranding

FreshWater Watch is a global project run by Earthwatch Europe, an environmental charity with science at its heart. We train and empower communities around the world to measure and monitor the health of their rivers, lakes, streams, ponds and wetlands, so that we can restore freshwater resources, together.

The resulting water quality data is open-access and provides the robust evidence needed to support global efforts to improve freshwater health.

Since FreshWater Watch was first launched in 2012, Earthwatch has expanded this project to reach thousands of volunteers, research organisations, businesses, authorities and schools across the world. By monitoring their local waterbodies, local citizen scientists contribute vital knowledge to a unified global effort to improve the health of fresh water for everyone.