NASPP – Web Design and Branding

Logo Branding Page (16)

We held a workshop to gain a brief to start developing the visual brand.

Once this was completed we then designed a few options. One option was chosen which we developed into the final brand.

The outputs included a primary logo as well as a brand guidelines document. This document included how to use the logos, colours guide, new fonts guide, brand elements / patterns and several examples of how to use them, some of which can be seen below.

In addition to this we provided brand assets that would cover templates for social media and elements for use in their own designs.

About NASPP – Web Design and Branding

NASPP’s vision is for children in separated families to have positive childhood experiences.

Through the work of NASPP they will normalise attendance at separated parenting programmes, by providing core standards and a trusted directory of providers.

Anyone separating with children (and any professionals working with separating families) will be able to access the right provider for them. The existence and benefits of Separated Parent Programmes will become better known and so, over time, more parents will attend them.

Children will have increased resilience, be able to resolve conflict positively and have a healthier experience of separation, which will have a positive personal and societal impact.

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