Give Better new branding

2

We held a workshop to gain a brief to start developing the visual brand.

Once this was completed we then designed a few options. One option was chosen which we developed into the final brand.

The outputs included a primary logo as well as a brand guidelines document. This document included how to use the logos, colours guide, new fonts guide, brand elements / patterns and several examples of how to use them, some of which can be seen below.

In addition to this we provided brand assets that would cover templates for social media and elements for use in their own designs.

About Give Better new branding

Give Better is an innovative social enterprise set to launch in early 2025 with a mission to redefine the act of giving for greater social impact and personal well-being. Rooted in the belief that intentionality amplifies generosity, Give Better encourages individuals, families, communities, and corporations to embrace purposeful giving. By shifting the focus from traditional corporate social responsibility models, which prioritise impact and systems, to the motivations and actions behind giving, Give Better aims to foster a more accountable and impactful giving culture across society.

With its unique dual focus—"Give Better to Help Better" and "Give Better to Feel Better"—the organisation not only enhances the quality and value of giving but also promotes personal wellness. Using principles of self-reflection and evaluation, coupled with expert guidance, Give Better empowers givers to understand the profound effect their contributions have on both themselves and their communities. Through a combination of innovative research, evidence-based insights, and structured reporting, the initiative seeks to inspire a ripple effect of generosity that creates meaningful and exponential change.

7
8

More Branding Projects