We held a workshop to gain a brief to start developing the visual brand.
Once this was completed we then designed a few options. One option was chosen which we developed into the final brand.
The outputs included a primary logo as well as a brand guidelines document. This document included how to use the logos, colours guide, new fonts guide, brand elements / patterns and several examples of how to use them, some of which can be seen below.
In addition to this we provided brand assets that would cover templates for social media and elements for use in their own designs.
Better Lives is the official charity of Bradford District Care NHS Foundation Trust (BDCFT). BDCFT is a provider of high quality mental health, community and learning disability services across the Bradford, Airedale, Wharfedale and Craven communities.
Their purpose is to enhance the care the Trust provide, supporting initiatives that improve the lives of patients, service users, carers, volunteers and staff, which cannot be funded through core NHS budgets.
