We held a workshop to gain a brief to start developing the visual brand.
Once this was completed we then designed a few options. One option was chosen which we developed into the final brand.
The outputs included a primary logo as well as a brand guidelines document. This document included how to use the logos, colours guide, new fonts guide, brand elements / patterns and several examples of how to use them, some of which can be seen below.
In addition to this we provided brand assets that would cover templates for social media and elements for use in their own designs.
Kaleido Arts for Wellbeing uses creative arts to bring wellbeing to people suffering because of war, discrimination, abuse and loss. We recognise that trauma and mental health issues affect people from all walks of life, and we believe everyone should have the opportunity to experience freedom and joy through creativity.
