Rights & Security International – New Brand and Website Design

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We held a workshop to gain a brief to start developing the visual brand.

Once this was completed we then designed a few options. One option was chosen which we developed into the final brand.

The outputs included a primary logo as well as a brand guidelines document. This document included how to use the logos, colours guide, new fonts guide, brand elements / patterns and several examples of how to use them, some of which can be seen below.

In addition to this we provided brand assets that would cover templates for social media and elements for use in their own designs.

About Rights & Security International – New Brand and Website Design

Rights & Security International envision a world in which everyone's human rights are fully respected, including when governments carry out national security activities. They believe all communities are stronger, and all people are safer, when governments uphold everyone's rights and freedoms.

They stand for rights and accountability, and against bias.

Rights & Security International collaborates to document human rights violations committed under the guise of national security, develop innovative, evidence-based policies and legal arguments, and utilise human rights law to drive change while supporting like-minded efforts. Engaging directly with communities, they ensure human rights are practical tools for change, maintaining international safeguards and preventing governmental secrecy and oppression. Their principled and expert approach influences lawmakers, courts, the UN, and the media, fostering a better understanding of human rights and promoting rights-respecting laws. They challenge biases in national security policing, promote justice and transparency, and amplify the voices of affected communities.

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