News and Blog
Featured this month
Health Exchange / LWTC Rebrand
Health Exchange is a charity dedicated to improving health and wellbeing by educating, motivating, and supporting individuals to make positive lifestyle changes. With a strong commitment to…
Rights & Security International – New Brand and Website Design
Rights & Security International envision a world in which everyone’s human rights are fully respected, including when governments carry out national security activities. They believe all…
Neighbourly Lab – Brand & Website Development
We’re a growing team of researchers, innovators, and community builders dedicated to increasing social connection and fostering stronger, more inclusive communities. Whether we’re diving into…
Blogs
Why WordPress is the best choice for charities
WordPress is an incredibly popular and user-friendly content management system (CMS) that powers over 60% of the world’s websites. At Agency For Good, we believe that it is the best CMS for UK…
Charity SEO Trends for 2026: Navigating AIO and the Future of Search
As a provider of digital marketing services for charities and social enterprises, Agency For Good is constantly monitoring how search engines evolve. If your charity is still relying on the same SEO…
Why Green Hosting Matters for Environmental Charities
If your charity or social enterprise works to protect the environment or promote sustainability, all of your suppliers should follow suit, even down to the hosting of your website. Have you…
Web Accessibility Guidelines (WCAG) for UK Charities
For a social purpose organisation, inclusivity shouldn’t be just a buzzword; it should be the core of your mission. However, many charities unknowingly exclude thousands of potential service users,…
How to Integrate Donorfy, Beacon, & Salesforce into a Charity Website
A great looking charity website is only half the battle. If you and your team are still manually typing donation details or volunteer sign-ups from an email into your database, you are losing…
What is the Best CMS for Charities and Nonprofits?
When building a website for your social purpose organisation, choosing the right Content Management System (CMS) is one of the most critical decisions you can make. It sets out your running costs,…
Top Charity Website Designs
We look at more charity website designs than most and we wanted to compile some of the team’s favourites to give you a little inspiration for your next web project. We have tried to keep them varied…
Our 5 Year Anniversary Impact Report 2019 – 2024
A little over 5 years ago we were seeing 3rd sector organisations getting charged over the odds for the type of organisations they are. The main reason for this was “industry pricing” which we have…
Charity website stakeholder interview template
As a provider of website design and dev services for charities, Agency For Good understands the importance of conducting user research when creating a new website. User research involves gathering…
Best donation systems for charity websites
As a provider of website design and development services for charities using WordPress, Agency For Good knows the importance of having an effective donation system in place. A good donation system…
Best practices for charity website donation pages
As a provider of web design and dev services for charities, A.F.G understands the importance of creating effective donation pages on charity websites. Here are some best practices for charity…
10 best practice tips that can help charities create an effective website
At A.F.G we specialise in creating websites for charities and understand the importance of designing a website that effectively communicates a charity’s mission and values while also achieving its…
10 Content Creation Tips for Charitable Websites
As a provider of website design and development services for charities, A.F.G understands the importance of creating compelling and effective content for charity websites. Here are 10 tips for…
How to brief an agency for your new charity website
As a provider of web design and development services for charities, AFG understands the importance of clear and detailed communication when working on a new website project. Below is a template that…
Tips for conducting user research for a new charity website
As a provider of website design and development services for charity, AFG knows the importance of conducting user research when creating a new charity website. User research involves gathering…
Why you should sign up to the charity Google Ads Grants
As a provider of digital marketing services for charity in the UK, AFG understands the importance of utilising all available resources to help organisations achieve their goals. One such resource we…
Why you need charity brand guidelines
At Agency For Good, we believe that brand guidelines are an essential tool for charities and social enterprises. Here are a few reasons why: Consistency: Brand guidelines help to ensure consistency…
Are WordPress sites secure?
A.F.G is often asked about the security of the WordPress content management system (CMS). While there is a common perception that WP is not secure, this is simply not true. In fact, WordPress is a…
How to Improve the accessibility of Charity Websites
At AFG, we believe that accessibility is crucial for charity website. Making your website accessible means that it is easy to use and navigate for people with disabilities, including visual,…
What makes a good brand for a charity
As a provider of branding and marketing services for charity in the UK, Agency For Good has a unique perspective on what makes a good brand for a charity. Here are some key elements that we believe…
Charity SEO Trends for 2023
As a provider of digital marketing services for charity and social enterprises, AFG is always looking for ways to help our clients improve their search engine optimisation (SEO). In 2023, there are…
What makes a great charity website
As a provider of web design and dev services for UK charities, Agency For Good has seen firsthand what makes a great charity website. Here are our top 10 points to consider when designing and…
The difference between a charity logo and a charity brand
As a provider of branding and marketing services for charities and social enterprises in the UK, Agency For Good is often asked about the difference between a logo and a brand. While these terms are…
Top Charity Website Designs: Inspiration for Nonprofits
We look at more charity website designs than most and we wanted to compile some of the team’s favourites to give you a little inspiration for your next web project. We have tried to keep them varied…
£13,260+ given to charities – our Year in review 2020
Hi, Rich Sutcliffe here, the founder of Agency For Good and today is the 2nd anniversary of our launch. We launched in January 2019 with a belief that Agency For Good can significantly increase…
How to use tone in your nonprofit marketing
WHAT IS TONE Tone is the way in which you use language to convey the specific personality and overall vibe of your organisation. For example, depending on your non-profit, your tone may be formal or…
How to gain trust and support for your nonprofit
Gaining the trust of supporters is extremely important for charities, being organisations which cannot run without the support and donations of the public. This trust can also be especially…
Brand positioning, value proposition and unique selling proposition for your nonprofit
Messaging, and the way in which you communicate to your audience, is extremely important.It is essential that you communicate the right messages to your target audience. If you are able to…
Diversity and inclusion in the third sector
The issue of racism within society is something which has come to the forefront of public discourse in recent weeks. Many different industries have been discussing ways to create positive change and…
Tips on storytelling in non-profit marketing
It is well known that storytelling is an extremely valuable tool in marketing. It is one of the most effective ways to get a message or information across in an interesting and engaging way. And it…
5 easy ways to improve your nonprofit websites SEO
What is SEO? SEO, or search engine optimisation, is a way of adapting your website to ensure that the highest possible amount of people come across your website. The better your SEO, the higher it…
Considerations when designing a third sector website
Having a well-designed website is of vital importance for any non-profit, as it is the primary means for people to find out about your organisation. Whether they want to learn about what you do,…
How to appeal to donors using the story of the individual
Scientific studies have shown that people are more inclined to be more generous towards someone if the person is an identified individual, as opposed to a statistical life or someone who is at the…
How to use Twitter for your Nonprofit
CONTENT Twitter is unique in that posts are limited to 280 characters and this allows for content which is concise and impactful. Twitter also has a high volume of content, with 500 million tweets…
How to use Instagram for your Nonprofit
Instagram is the second most logged-in social media site for daily use and is therefore essential in order to reach a lot of people. It is also very versatile and can be used for many different…
How to use Facebook for your Nonprofit
Facebook is the most widely used social media platform in the world and is therefore an essential for any type of nonprofit organisation who wants to reach a wide audience. Whether your cause is…
How to use social media for your nonprofit
Social media is one of the best ways to advertise any organisation or campaign in the modern world and investing time into your online presence is a must for any nonprofit seeking to have their…
SWOT Analysis for Charity Marketing Strategies
SWOT Analysis – Strengths, Weaknesses, Opportunities, Threats A SWOT analysis useful for assessing both the internal factors (strengths and weaknesses) and external influences (opportunities and…
PEST Analysis for Social Purpose Marketing Plans
PEST Analysis – Political, Economic, Social and Technological forces PEST analysis focuses on only external factors which may affect your organisation, and although there may be some overlap with…
Competitor and Market Research for Nonprofits: An Introduction
Competitor and market research are tasks which are often overlooked when charities are being set up, but it is an essential process for anyone who wants to build a successful brand and marketing…
How to get repeat donors for your nonprofit
Repeat donations form a significant chunk of income for many charities, and donors who set up recurring gifts have been shown to give significantly more than people who give isolated, individual…
Analysing Competitors: Social Purpose Marketing Strategy
The first essential step in competitor and market research is to know your competitors. This involves gaining a better understanding of the other organisations in your area who may be a threat to…
Think Big, Start Small, Act Now.
All You Good Good People – Leeds Digital FestivalEvent Write Up Agency For Good and the School for Social Entrepreneurs Yorkshire and North East ran one of the 235 events in the Leeds Digital…
Tips for charity and social enterprise social media posts
Charity and social enterprise social media posts Most charities and social enterprises I come across have little time to be fully active on social media and in most cases can’t outsource this with…
7 tips to start your social enterprise marketing plan
7 tips to start your social enterprise marketing plan If you have never written a marketing plan before (or it’s been a while) this will give you a steer in the right direction to help get…
What is a Social Enterprise: A Comprehensive Guide
What is a Social Enterprise? Over the last few weeks I have been out and about and one question I have been asked is, what is a social enterprise? Definition A business with primarily…
Designing for Social Impact: For the Love of Good
Agency For Good – Creating social impact through digital and marketing Hello everyone and happy New Year! Welcome to Agency For Good. Why are we here? We established Agency For Good as…
Starting a Social Enterprise
Why you should start a Social Enterprise
The Big Picture: Why you Should Start a Social Enterprise The number one reason to start a social enterprise is to help the world in some way, no matter how big or small. Social Enterprises fill…
Starting a Social Enterprise – Is it Viable?
Find Out if Your Idea is Viable So you have read the information above and have decided that starting a social enterprise is in fact the right route for you. The question now becomes: Is your idea…
How to Start a Social Enterprise – Getting Help
Get Help Early When it comes to setting up any new business, there is a lot of work to do, especially if you have never done anything like this before. Ultimately, there is only so much that…
Starting a social enterprise – build a plan
Create a Solid Plan Organisational Structure The best place to start is with yourself and your partners. There are a whole host of skills needed to run a social enterprise. In looking at your own…
Securing Grants for Social Enterprise Initiatives Guide
Start Applying for Grants When first starting, most entrepreneurs fund their business through bootstrapping, using their savings or funneling part of their income from another job and investing it…
Starting a Social Enterprise – Formation
Decide on the Formation of your Social Enterprise Eventually, you are going to have to decide what form your business is going to take. Will you be: a Limited Company, a Sole Trader, a Community…
Legal Considerations for Social Enterprises
Make it Legal Once you have decided what form your business will take you will need to fill out standard company formation documents among other documents relating more specifically to social…
Strategic Marketing for Social Enterprises: Driving Change
Get Started on Branding, Marketing and Sales It’s really easy to become overwhelmed with marketing. When you look at it simply though, the process of marketing simply involves finding out the…
Starting a Social Enterprise – Wellbeing
Make Sure you Look after your Wellbeing The importance of looking after our wellbeing in our everyday lives is becoming more and more important. As a social entrepreneur, there will be lots of…
Effective Social Enterprise Reporting Practices
Stay on Top of Your Reports Reports help social enterprises calculate the impact their business is having on the community. It is a good way to reflect on the efficacy of your business and also…
In the news
Business Development Northern MAX2 Programme Praised
Read this article in the Yorkshire Times
Our 5 Year Anniversary Impact Report 2019 – 2024
A little over 5 years ago we were seeing 3rd sector organisations getting charged over the odds for the type of organisations they are. The main reason for this was “industry pricing” which we have made our mission to disrupt. We believe that 3rd sector organisations…
£13,260+ given to charities – our Year in review 2020
Hi, Rich Sutcliffe here, the founder of Agency For Good and today is the 2nd anniversary of our launch. We launched in January 2019 with a belief that Agency For Good can significantly increase positive social and environmental impact in the UK. We do this by helping…
Bradford ranked ninth in UK top 10 places for start-up business survival
Read this article in the Telegragh & Argus
Agency For Good Ltd named New Business of the Year at Bradford Means Business Awards
Read the article in the Telegraph & Argus
Advice on digital marketing for good causes
Businesses come together at Ward Hadaway to debate the future of the tech sector
Highlights from Leeds Digital Festival: Impact on Social Purposes
https://leedsliving.co.uk/tech-digital/ldf19-one-week-down-one-to-go/?fbclid=IwAR3wT4UbWFfENlveYp3YPeI6Xn4rUqKHYwYcqeEhc8AhUHiu8ZhxTsVeldI
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